Client: Tonguetied Apparel
The goals of this client included conversion to sales, community building, and user-generated content. Working on a gifted campaign budget, we targeted nano & micro-influencers in order to get the best results keeping the budget and goals in mind. It was especially important to this client to get all usage rights to the content being created, both photo & video, so it could be used in her own marketing and advertising collateral. Knowing this, I made sure to include these permissions to content rights in the contracting process with the influencers. After assessing all of their goals and requests, I created a campaign that was carried out month-to-month.
By the end of the campaign we achieved the goals of increasing sales with top performing influencers, building more community, and receiving 80+ pieces of content with full rights.
Services Performed:
custom influencer marketing campaignThe details
6 month campaign
44 Influencers onboarded
Target influencers: college & pro-athlete’s girlfriends
Deliverables: 1 feed post + 3 stories with direct links
