Client: skindinavia
Through the power of Influencer Marketing, this client wanted an emphasis on content creation and brand awareness while also tapping into the macro & micro-influencer network in the fashion & beauty niches. After assessing their goals, I created a campaign that was carried out month-to-month with various deliverables.
By the end of the campaign, the client was pleased to have received numerous pieces of photo & video content to use on their platforms, authentic reviews on their product, and a broadened reach to hundreds of thousands of potential customers. The results below are from one of our 3-month campaigns.
services performed:
custom influencer marketing campaign
3-month campaign
19 Total Influencers On-boarded
Target Influencers: Lifestyle, Fashion, & Beauty Influencers from 5-25k followers
Deliverables: 1 video + 1 story with a "swipe up" + photo content
the details
37,540 ESTIMATED REACH
32 PIECES OF PHOTO + VIDEO CONTENT
125,129 COMBINED AUDIENCE
$9,152 TOTAL EMV
EMV: Earned Media Value, estimated the value of the media/content created.
The client reached new audiences, broadened their awareness of their brand, and received authentic content in video & photo form that they had permission to use across their platforms.